- Reference: 2005/0343-1
- Question by: Murad Qureshi
- Meeting date: 08 September 2005
How much revenue do you anticipate will be generated for London from the TV broadcasting rights of the 2012 Olympics? Bearing in mind commentators anticipate this market will continue to increase rapidly, should we push to keep the fixed percentage formula granted to previous host cities and that Beijing will get in 2008, or will London be better off taking a set amount, thus adopting the change as planned for the 2012 Olympics?