- Question by: Jenny Jones
- Meeting date: 13 March 2002
You appointed me as your road safety ambassador a couple of weeks ago and, in that job, I am very concerned about the number of casualties on the road, but the fact is that it is going to be very difficult to do that. Have you seen the Northern Ireland campaign that they ran for a couple of years, a few years ago? There's some absolutely staggering 30 second advertisements about driver behaviour, for example, seatbelts, reckless driving, drink-driving, and these actually cut death and serious injuries in Northern Ireland by 50%. Were you aware of that campaign?